Hwang Minhyun Surpasses BTS Members in February Boy Group Brand Rankings; Cha Eunwoo Maintains Top Spot
K-pop star Hwang Minhyun experiences a meteoric rise in February’s boy group brand rankings, while ASTRO’s Cha Eunwoo continues his dominance.
Hwang Minhyun’s Meteoric Rise in Brand Rankings
Hwang Minhyun, former NU’EST and Wanna One member has surged to prominence in the latest February 2025 boy group member brand reputation rankings, marking an extraordinary 299.52% increase in his score. This rapid ascent is credited to his stellar performance in the webtoon-based TVING drama Study Group, which premiered in late January.
His portrayal of Yoon Ga Min in the high-energy, action-packed high school drama has won over audiences, firmly cementing his place as a top-tier K-drama lead. Fans have lauded his acting skills, with many drawing comparisons to the reigning heartthrob Cha Eunwoo. Social media buzz has amplified his reach, with comments like, “He successfully played the webtoon character well. All his efforts were not in vain. Deserves the title of best actor!” dominating discussions on X/Twitter.
This breakout role has propelled Minhyun past major K-pop heavyweights, including BTS’ Jimin, Jin, and Jungkook, as well as SEVENTEEN’s Woozi, Mingyu, and Jeonghan, securing him a coveted spot in the Top 3.
Cha Eunwoo Continues to Reign Supreme
Despite Minhyun’s impressive climb, ASTRO’s Cha Eunwoo remains unshaken at the pinnacle of the rankings. With a brand reputation index of 6,031,598, Eunwoo continues to be the face of Hallyu’s global appeal. His widespread popularity is fueled by his dual identity as both a singer and an in-demand actor, as well as his unparalleled success as an advertisement model. His recent work in Rented in Finland, a variety show set in Lapland, has only reinforced his dominance, further boosting his media presence.
BTS’ Jimin and Jin followed closely behind in the rankings, with scores of 2,735,387 and 2,667,714, respectively, securing their spots in the Top 5. However, Eunwoo’s star power remains unmatched, as he continues to hold onto his throne in the Hallyu sphere.
G-Dragon’s Anticipated Return Adds to the Hype
Another major highlight of this month’s rankings is the resurgence of BIGBANG’s G-Dragon, who secured the No. 2 spot with a brand reputation score of 5,656,160. The legendary K-pop artist’s upcoming album, Ubermensch, set for release on February 25, has fueled significant public interest, making his return one of the most anticipated in recent memory. This will mark his first solo album in 11 years, and fans are eagerly awaiting his musical comeback.
Top 30 Boy Group Member Brand Reputation Rankings (February 2025)
ASTRO’s Cha Eunwoo
BIGBANG’s G-Dragon
Hwang Minhyun (formerly of NU’EST and Wanna One)
BTS’ Jimin
BTS’ Jin
BTS’ Jungkook
RIIZE’s Wonbin
SHINee’s Key
BTS’ V (Kim Taehyung)
Kang Daniel (formerly of Wanna One)
EXO’s Baekhyun
Super Junior’s Kyuhyun
BIGBANG’s Taeyang
Super Junior’s Kim Heechul
BIGBANG’s Daesung
SEVENTEEN’s Hoshi
SEVENTEEN’s Woozi
SEVENTEEN’s Mingyu
Super Junior’s Choi Siwon
SHINee’s Taemin
NCT’s Doyoung
RIIZE’s Sungchan
THE BOYZ’s Juyeon
BTS’ RM
SEVENTEEN’s Jeonghan
SEVENTEEN’s Seungkwan
SEVENTEEN’s DK
SEVENTEEN’s Wonwoo
Ong Seong Wu (formerly of Wanna One)
SHINee’s Minho
February’s boy group brand rankings have once again highlighted the shifting dynamics of the K-pop and entertainment industry. With Hwang Minhyun’s remarkable rise, Cha Eunwoo’s unwavering influence, and G-Dragon’s much-anticipated return, the scene remains as competitive as ever. As fans eagerly await more developments, the K-pop industry continues to evolve, proving that talent, charisma, and strategic media presence are key to staying at the top.
(Disclaimer: The information presented in this article is based on publicly available data and brand reputation analysis. Rankings are subject to change, and readers are encouraged to refer to official sources for the most up-to-date information.)
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