Vay’s Driverless Car-Sharing Service Gears Up for Major Expansion in Las Vegas
Discover how Vay’s innovative driverless car-sharing service is transforming urban mobility in Las Vegas, with plans to expand its fleet and operations.
Revolutionizing Mobility in Las Vegas
Berlin-based startup Vay is revolutionizing urban transportation with its driverless car-sharing service. Using cutting-edge teleoperations technology, Vay enables human operators to remotely pilot empty vehicles to customers, eliminating the need for on-site drivers. Since January 2024, the company has been running a commercial fleet of retrofitted Kia e-Niro vehicles in select areas of Las Vegas, redefining convenience and innovation in the car-sharing market.
When a user hails a car through the Vay app, the vehicle arrives without anyone in the driver’s seat. Once it reaches the pickup point, the customer takes manual control, driving to their destination before the remote operator guides the vehicle back for the next ride.
CES 2025: Expansion Plans Unveiled
During CES 2025, Vay announced a bold expansion of its Las Vegas operations, increasing its fleet to 100 vehicles to meet growing demand. The company has also secured a dedicated production facility to scale its retrofitted Kia e-Niro vehicles.
Thomas Von der Ohe, Vay’s co-founder and CEO, highlighted this move as a pivotal step in the company’s growth strategy, stating, “This investment underscores our commitment to scaling our operations and delivering innovative mobility solutions.”
To date, Vay’s users have completed over 6,000 trips throughout central Las Vegas, showcasing the growing adoption of this futuristic service.
A Glimpse into the Future: Business-to-Business Operations
Vay isn’t stopping at consumer car-sharing. Last year, the company unveiled plans to enter the business-to-business (B2B) sector. Its ambitious vision includes offering remote driving services for private cars, trucks, vans, and even autonomous vehicles.
To support this expansion, Vay is actively hiring remote car and truck drivers to cater to the increasing demand for B2B services. While specific vehicle models for the commercial B2B fleet remain undisclosed, this move signals the company’s drive to dominate various facets of the transportation industry.
Funding and Growth Milestones
In 2024, Vay secured a €34 million investment from the European Investment Bank, bolstering its ability to scale operations. The company’s new production facility is set to play a crucial role in meeting the growing demand for its services, further cementing Vay’s position as a trailblazer in teleoperations and autonomous vehicle technology.
Key Takeaways
Driverless Innovation: Vay’s remote-operated car-sharing service is transforming transportation in Las Vegas.
CES 2025 Milestone: Plans to expand to 100 vehicles underscore the company’s rapid growth.
B2B Ventures: Remote driving services for trucks, vans, and private cars open new avenues for expansion.
Scaling Operations: Investment and a new production facility highlight Vay’s commitment to innovation.
(Disclaimer: The information in this article is based on updates shared during CES 2025 and company announcements. Details may evolve as operations expand.)
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