Mirzapur S3 Becomes India’s Most-Watched Series; Squid Game S2 Tops as Most-Watched International Original in India
Summary
Amazon Prime Video’s *Mirzapur S3* emerged as India’s most-watched OTT original in 2024, with 30.8 million viewers and high marketing buzz. Netflix’s *Squid Game S2* became the most-watched international original in India, surpassing *Money Heist*.
Hindi originals dominated, with *Panchayat S3* and *Heeramandi* performing exceptionally well. Netflix led the direct-to-OTT film category with hits like *Do Patti* and *Sector 36*. Regional content like Disney+ Hotstar’s *Save the Tigers S2* and Prime Video’s *Inspector Rishi* also achieved notable success.
A gap between marketing buzz and audience likeability was observed, with *Panchayat S3* and Netflix’s *Maharaj* topping likeability charts despite lower buzz.
Amazon Prime Video’s *Mirzapur S3* has emerged as the most-watched OTT original in India for 2024, amassing over 30.8 million viewers. The series also achieved an impressive 60% peak marketing buzz, ranking third on the all-time list, trailing only its predecessor *Mirzapur S2* and *The Family Man S2*, according to a report by Ormax Media.
On the international front, Netflix’s *Squid Game S2* has set a record as India’s most-watched international original, surpassing *Money Heist*. It also achieved the second-highest marketing buzz for an international series, underscoring its global and local appeal.
Hindi Originals Dominate the OTT Landscape
Prime Video and Netflix collectively secured 10 out of the top 15 spots in the Hindi scripted originals list. Following *Mirzapur S3*, *Panchayat S3* on Prime Video garnered 28.2 million viewers, while Netflix’s *Heeramandi* saw 21.5 million viewers.
In the Hindi direct-to-OTT film category, Netflix led with 11 of the top 15 entries, including chart-toppers like *Do Patti* (15.1 million), *Sector 36* (13.9 million), and *Sikandar Ka Muqaddar* (13.5 million).
Regional and International Highlights
Regional content witnessed notable achievements. On Disney+ Hotstar, *Save the Tigers S2* emerged as the most-watched Telugu original with 5 million viewers, while *Inspector Rishi* on Prime Video dominated Tamil viewership. Internationally, Prime Video and Netflix contributed significantly to the top 15 international originals, with shows like *House of the Dragon S2* and *Road House* creating a strong impact.
Gap Between Marketing Buzz and Likeability
While *Mirzapur S3* and *Squid Game S2* led in marketing buzz, the most-liked Hindi series of 2024 was *Panchayat S3*. Similarly, Netflix’s *Maharaj* topped likeability among direct-to-OTT films, highlighting the importance of storytelling over aggressive promotion. Regional breakouts like ETV Win’s *#90’s – A Middle-Class Biopic* and Prime Video’s *B&B: Bujji and Bhairava* also excelled in audience resonance, scoring high on likeability despite smaller viewership numbers.
Disclaimer
The information is based on a report by Ormax Media and other sources. Viewer statistics and rankings are approximations and may vary.