As Facebook marks its 20th anniversary, Maryland Today engaged in a Q&A with Cody Buntain, an Assistant Professor specializing in information studies, to delve into the social media giant’s journey, its transformative impact on societal interactions, and the challenges it faces in the current landscape.
Early Days and Differentiation: In 2004, when Facebook emerged, the internet landscape lacked the interactivity we take for granted today. Most websites didn’t offer rapid updates, making revisits unnecessary. Facebook stood out by providing a platform where users could swiftly access and engage with others’ posts, introducing a novel social element that lowered the barriers for connection.
Global Expansion and Societal Influence: Facebook’s growth extended globally, evolving into a crucial social connector. Buntain notes the company’s strategy in developing nations, where it blurred the lines between Facebook and the broader internet. In countries like India, Myanmar, and Latin America, Facebook subsidized internet infrastructure and incentivized users to make it their primary source for news and product exploration.
Trajectory and Controversies: From 2005 to 2008, Facebook’s popularity soared after opening to the public. However, by 2011, with events like the Arab Spring, it became a tool for mass movements challenging authority. Yet, by 2014, social media’s role in liberalization became questionable, and divisiveness emerged in the U.S. political space. The pivotal moment occurred in 2016 when foreign nations, notably Russia, used platforms like Facebook to influence the U.S. presidential election.
Global Influence Despite Challenges: Despite facing a decline in popularity in the United States and a tarnished reputation, Facebook continues to wield global influence. With 3 billion monthly active users as of 2023, it remains a formidable force. Buntain emphasizes the need for transparency to help Facebook navigate its way back to a positive force, acknowledging its potential for both connection and disruption.
This reflective discussion captures the nuanced trajectory of Facebook over two decades, acknowledging its impact on societal dynamics, its global reach, and the challenges it grapples with in the evolving landscape of social media.
