On May 8, Meta, the parent company of Facebook, revealed new advertising features driven by generative AI and enhanced its paid verification program to assist businesses in boosting productivity and broadening their audience reach. These initiatives aim to streamline ad creation processes and improve ad performance for advertisers.
One of the key additions is the introduction of full-image and text generation capabilities for advertisers, facilitating quicker ad creation and enhancing ad performance through the creation of various iterations. This builds upon previous capabilities introduced in October 2023, which included generating new backgrounds around product images and adjusting images to fit different aspect ratios across various surfaces.
Moreover, Meta has expanded its image expansion feature to include Reels and Feed on both Instagram and Facebook. This feature enables businesses to adapt creative assets to fit different formats, thereby reducing the time spent on creating ads for different platforms.
Additionally, Meta has introduced the ability for businesses to apply text overlay to AI-generated images, offering a selection of popular font typefaces. This feature enables marketers to create variations for ad headlines and primary text, with ongoing testing to ensure the generated text aligns with the brand’s voice and tone.
These generative AI features are being gradually rolled out to advertisers, with Meta aiming for global availability by the year’s end. They will be accessible through the Ads Manager via the Advantage+ creative feature, which optimizes images and videos to resonate better with the brand’s audience.
In parallel, Meta is expanding its Meta Verified program for businesses by introducing new subscription tiers, including Business Plus, Business Premium, and Business Max, offering various features tailored to different business needs. These tiers will initially be available in select markets and will eventually expand to additional regions. All subscribers will continue to have access to basic features such as a verified badge, account support, and impersonation monitoring.
Overall, these developments signify Meta’s commitment to empowering businesses with tools and services to enhance their online presence and engagement across Meta’s platforms.
