Ex-Engineer Develops Simple AI Photo App, Earns ₹8.4 Crore Monthly: “Learned It on YouTube”
Summary: Ex-Techie Turns AI App into ₹8.4 Crore Monthly Venture
- The App: A simple AI-powered photo editing app developed by Hitesh Choudhary removes backgrounds, adjusts saturation, and adds text.
- Revenue: The app earns ₹8.4 crore monthly after just three months of launch.
- Inspiration: Choudhary learned and shared the app-building process through YouTube tutorials.
- Market Focus: He targeted the non-tech market, citing it as easier to penetrate than tech-heavy sectors.
- Marketing: Growth relied on organic distribution through WhatsApp, handled by his first client and friend.
- Praise: Online users applauded his success and innovative approach to addressing unmet needs in non-tech industries.
- Hitesh Choudhary, a Jaipur-based former software engineer, has demonstrated the demand for AI tools in non-tech industries. His straightforward AI-powered photo editing app, which removes backgrounds and adjusts saturation, generates a staggering ₹8.4 crore in monthly revenue.In a post on X, Choudhary revealed that he built the app in only three months, drawing inspiration from the tutorials he had shared on YouTube.. He highlighted the non-tech market’s untapped potential, calling it easier to penetrate compared to tech-focused solutions.
Instead of traditional marketing, his first client—a friend—helped distribute the app through WhatsApp groups, sparking organic growth. Choudhary emphasized the importance of staying low-profile, stating, “Quiet execution > noisy hype.”
The milestone drew praise online, with users commending his innovative approach and smart targeting of underserved non-tech audiences. Choudhary also runs offline businesses in a “classic Marwari style,” further diversifying his ventures.
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