Reliance Jio recently unveiled the Jio AI-Cloud Welcome offer at its 47th annual general meeting, providing up to 100GB of free cloud storage—posing a potential challenge to premium services offered by Google and Apple. While Google One charges Rs 130 for 100GB and Apple iCloud costs Rs 75 for 50GB, Jio’s free offer might pressure these tech giants to rethink their pricing strategies.
Impact on Competitors
Neil Shah of Counterpoint Research noted that Jio’s offer is particularly attractive to the average Indian smartphone user who struggles with paid storage options. The move also aligns with other Indian companies like Ola and MapMyIndia, which are positioning themselves against global leaders like AWS and Microsoft Azure.
About the Jio AI-Cloud Welcome Offer
Launching this Diwali, the Jio AI-Cloud Welcome offer will allow users to securely store and access photos, videos, documents, and other digital content. Jio has promised the most affordable prices for those needing more storage, aiming to make cloud data storage and AI services widely accessible.
Additionally, Jio introduced the concept of Connected Intelligence, a cloud-based model where AI services and data are accessible from any device, anywhere, with low-latency broadband connections. This move represents a significant push into the cloud storage market, potentially reshaping the competitive landscape.