Google has rolled out the “Sponsored” label to Gmail ads on mobile devices worldwide, except for EU countries. This update includes a subtle adjustment in the layout of Gmail ads, where the Sponsored label now appears alongside the brand name in the title, as opposed to its previous placement below on the second line. Previously, Gmail ads on mobile were displayed differently, with the Sponsored label positioned separately. This alteration stems from Google’s effort to maintain uniformity in ad labeling across its platforms, aiming for a cohesive user experience. The timing of this update follows Google’s initial introduction of the Sponsored label to search ads in 2022. The objective remains consistent: to assist users in discerning between ads and organic content, thereby ensuring clarity in ad presentation. The significance for advertisers lies in the potential impact on click-through rates (CTRs) of their ads. It is essential to monitor campaign performance closely post-update to gauge any shifts in CTRs. It’s worth noting that this update specifically applies to consumer Gmail accounts on mobile devices. Ads appear within the Promotions tab, which houses both paid ads and organic brand offers. This distinction is crucial, as it ensures that users can differentiate between promotional content and organic messages. Google emphasizes that the updated placement of the Sponsored label aims to enhance user clarity and distinguish ads from organic messages effectively. For more insights and tips on optimizing Gmail ads for brand visibility, consider exploring our comprehensive Gmail ads guide. Stay informed with the daily newsletter trusted by search marketers.