Amazon Prime Video Adds Ads: New Prices from June 17
Amazon Prime Video India will introduce ads starting June 17, 2025, with a discounted ad-free upgrade option for users seeking uninterrupted streaming. Discover new prices and how this shift affects your binge-watching experience.
Amazon Prime Video to Introduce Ads: What It Means for Indian Viewers
In a significant move that reflects shifting industry dynamics, Amazon Prime Video India will begin incorporating advertisements into its content from June 17, 2025. This change is part of Amazon’s global strategy to bolster revenue while offering users an affordable path to continue enjoying high-quality entertainment.
The era of uninterrupted binge-watching is about to cost a little more. But for viewers across India, the change doesn’t come without options.
Why Amazon Is Adding Ads to Prime Video
Amazon’s decision aligns with a broader industry shift toward dual-tier subscription models. As content creation costs soar and streaming services face tighter margins, many platforms — from Netflix to Disney+ — are embracing ad-supported tiers to fund their original content without pushing standard subscription fees beyond reach.
In India, this transformation marks a pivotal point. With over 130 million monthly users globally, Amazon’s ad-supported tier has gained traction. According to company reports, that’s a 15 million user jump since 2024. The strategy now extends to India, one of Amazon’s most rapidly growing streaming markets.
Amazon has emphasized that the upcoming ads will be “limited” — fewer than what viewers encounter on linear TV or most free streaming services. But for many, even a few interruptions during their favorite shows or movies may be too much.
What Viewers Need to Know About the New Pricing
To offset the impact for users who want an ad-free experience, Amazon is launching a discounted upgrade option. Starting June 17, subscribers can opt for an ad-free add-on at:
- ₹699 per year (introductory offer)
- Or ₹129 per month
This is a noticeable drop from the standard ₹999 yearly fee for the ad-free version. The discounted pricing will be available from the day the ads roll out, making it easier for users to transition if they value uninterrupted viewing.
The primary Prime membership — which includes fast deliveries, music, and other benefits — will continue unchanged. But now, those who watch content regularly may need to reassess how much an ad-free experience is worth to them.
Streaming Trends: A Global Shift Reaches India
Amazon’s move is not in isolation. With platforms like Disney+ Hotstar and Netflix already toying with ad-based models globally, India is now part of this experiment in monetization.
A 2025 Deloitte study noted that 68% of global streaming users are open to ad-supported content if it helps keep subscription costs low. In India, where price sensitivity is higher, the dual model may find greater acceptance — especially among viewers who use multiple streaming platforms.
However, the rollout could spark debate. Will audiences accept ads in return for lower costs, or will premium experiences continue to hold sway?
What’s at Stake for Viewers and Amazon
For viewers, this change means more decisions. Do they tolerate short interruptions in exchange for a lower price? Or upgrade to maintain the seamless experience they’re used to?
For Amazon, it’s a calculated risk. If implemented smoothly, this model could help it scale its advertising revenues in one of the most populous digital markets in the world. But any misstep — like overloading content with ads or confusing upgrade options — could alienate users accustomed to convenience.
It’s also a test of consumer loyalty. Prime Video’s content library has grown significantly in India, with popular originals and regional programming driving viewership. Whether that content is strong enough to retain subscribers — ads or not — will become clearer in the coming months.
A Sneak Peek into the Future of Streaming in India
This shift by Amazon Prime Video may well set a precedent. As competition intensifies and content budgets swell, ad-supported models could become the new normal. Consumers might soon expect every major platform to offer both ad-included and premium ad-free options.
For Indian subscribers, the June 17 deadline is a cue to revisit their streaming priorities. Whether you’re a casual viewer or a serial binge-watcher, the future of digital entertainment is about choice — and every click counts.
Final Thoughts
Amazon Prime Video’s move to introduce ads marks a turning point in how streaming is consumed and monetized in India. With a thoughtfully priced upgrade and promises of limited ad interruptions, Amazon is betting on flexibility and transparency to maintain user trust.
For consumers, the change brings both challenge and opportunity. As the entertainment landscape evolves, staying informed and adaptable will ensure viewers continue to enjoy the content they love — on their own terms.
Disclaimer:
This article is for informational purposes only. Pricing and policies mentioned are based on publicly available information as of May 2025 and are subject to change. Please check
source : Jagran English